About
MadeSC - PROFESSIONAL DEVELOPMENT PROGRAM
Facilitated by Creative Plus Business, this free workshop series provides professional development for individual artists, small creative businesses and arts organisations with specific focus on business basics and marketing. Register for one session, a couple or the entire series. This program has been designed with flexibility in mind to meet the unique needs of artists and arts organisations in the Sunshine Coast region.
Business for Creatives – half-day workshop
This fun and friendly in-person workshop will cover all the essentials that a creative practitioner needs to get the basics of business right, and avoid some of the most common pitfalls that artists can experience when entering the world of self-employment, contracting and freelancing. Business for Creatives was designed by creative practitioners for artists at any stage of practice, and in any type of creative work. It’s a friendly safe space where every question is a good question, myths and mysteries will be revealed, and the complexities of business will become a little clearer.
Marketing for Creatives – full-day workshop
Marketing is one of the most despised and least understood aspects of running a creative business or working in the arts. Most creatives hate to sell and would rather be making than hustling. However, there is a simple solution to making marketing more palatable – take out the sales and focus on the strategy. Marketing for Creatives is a fun, practical and collaborative event focused on a simple six-step marketing approach that has been designed by fellow creative professionals to take the pain out of promotion.
Online Webinar Series
To supplement the learning of the half and full-day events, these weekly webinars run for 90 minutes and cover in more detail the tactics discussed in Marketing For Creatives. Even if you can't make it to the in-person events, we invite you to join us online and deep-dive into all things marketing. Book in for one or all.
Marketing – Websites
This webinar examines best practice for creatives to present their websites, with examples and helpful resources for DIY design.Marketing – Social Media & LinkedIn
This interactive webinar covers the basics of how to kickstart marketing using social media, with a focus on the main tools at your disposal and the strategy behind the socials.Marketing - Old School Methods
Everything old is new again – with the increased instability of social media, more creatives are turning back to previous marketing tactics. This webinar explores the benefits and practicalities.
I Hate Networking – evening event
Networking is a necessity in the creative industries, but many practitioners consider it to be the stuff of nightmares. I Hate Networking is an entertaining hybrid between traditional workshop and social event designed to encourage creative people to get to know each other, while acknowledging the horror, and sharing a few tips at the same time.
Presented in partnership with Light Industry Studio.
This program is suitable for artists, creatives and aligned organisations or collectives including but not limited to; ceramics, photography, design, dance, performance, music, fashion, film and screen, gaming, painters, illustrators, animation, music, writers, publishers and many more.