B2B Marketing Insights for APAC Leaders

LAUNCH | Doing More With Less: The CMO Playbook

Insights and Implications for B2B Marketing Leaders, 2025/26 Research Study

Overview:
B2B marketing leaders across APAC are under mounting pressure to deliver growth with smaller teams, reduced budgets and increasing centralisation. At the same time, expectations for customer relevance, brand impact and AI adoption are higher than ever.

To unpack these challenges, and share strategies to address them, we’re bringing together senior marketing leaders for the launch of Doing More with Less: The CMO Playbook. Insights and Implications for B2B Marketing Leaders, 2025/26 Research Study.

What to expect:

• Exclusive first look at findings from our APAC CMO research study (including survey responses and multiple in-depth interviews).

• Panel discussion with leading CMOs on how they are navigating centralisation, budget cuts, and the global vs local tension.

• Actionable frameworks to help you prioritise, advocate for local needs, and leverage AI and insights to drive impact.

• Networking with peers facing the same challenges across APAC.

Panellists:

Check the individual event pages for panellists.

Who should attend:
Senior B2B marketing leaders across APAC - CMOs, Heads of Marketing, Marketing Directors, VPs of Marketing

Events:

Melbourne | Wednesday 8-October, 8-10am

Sydney | Thursday 9-October 4.30-6.30pm

Tickets: $45 excl. GST

Note - As seats are limited, this event is for client-side marketers only.