Is it time to take your brand overseas?

It's the question more AFC members are asking every season and Hong Kong and Paris are two of the strongest places to start looking. Both are established wholesale markets with real buyer demand for Australian fashion, with a clear path in through AFC's Global Gateways trade missions. This program is where you work out if either is right for you.

Our Export Readiness Program is where your path starts. Three sessions, open to all AFC Members & Industry, covering the funding, entry models, pricing and buyer expectations that turn a market visit into a stockist.

Export Foundations: Are you export ready?
Thursday 13th August, 4–5pm AEST. Online via zoom.

Assess your export readiness and find out whether your brand is genuinely ready to make the move. This session walks through a practical readiness toolkit, the entry models available to your brand, and the government funding that could make the move far more affordable than you'd expect. 

Hong Kong Insights: Gateway to Asia
Thursday 20th August, 4–5pm AEST Online via zoom.

This session gives you the strategic market context on Hong Kong as a gateway to Asia, practical export tools, and real lessons from the 2025 CENTRESTAGE pilot, equipping you with a strategic understanding of the market and the practical tools needed to enter it with confidence.

Paris Insights: Gateway to Europe
Thursday 27th August, 4–5pm AEST. Online via zoom.

This session covers what Australian brands need to know about trading in Paris, the European market opportunity, what the A-EU Free Trade Agreement means for pricing and compliance, and how selling actually works once you're in the market. Brands will leave with enough grounding to decide whether Paris is the right next step for their business.